<p>{"id":17894,"date":"2026-05-27T03:11:47","date_gmt":"2026-05-27T03:11:47","guid":{"rendered":"https:\/\/siteskyline.com\/?p=17894"},"modified":"2026-06-07T03:29:05","modified_gmt":"2026-06-07T03:29:05","slug":"blogger-to-wordpress-redirects-seo","status":"publish","type":"post","link":"https:\/\/siteskyline.com\/es\/blogger-to-wordpress-redirects-seo\/","title":{"rendered":"</p><p>C\u00f3mo funcionan las redirecciones de Blogger a WordPress (y por qu\u00e9 hacerlas mal acaba con tu tr\u00e1fico)&lt;\/p&gt;"},"content":{"rendered":"</p><p class='\"wp-block-paragraph\"'>Here&rsquo;s a scenario that plays out every week. Someone moves their blog from Blogger to WordPress. The migration looks perfect. All the posts are there. The images look fine. The new site is faster and better looking. They publish their first new post and feel great.&lt;\/p&gt;</p><p class='\"wp-block-paragraph\"'>Then they check their traffic. It&rsquo;s down 70%. Then 80%. Then 90%. Google has delisted most of their content. The rankings they spent years building are gone.&lt;\/p&gt;</p><p class='\"wp-block-paragraph\"'>En casi todos los casos, el culpable es el mismo:&nbsp;<strong>redirecciones rotas o faltantes.&lt;\/strong&gt;&lt;\/p&gt;<p class='\"wp-block-paragraph\"'>This post explains exactly how Blogger-to-WordPress redirects work, why they&rsquo;re uniquely difficult to get right, and what happens to your SEO when they fail. No fluff. Just the mechanics that determine whether your traffic survives the switch.&lt;\/p&gt;</p><hr class='\"wp-block-separator' has-alpha-channel-opacity><h2 class='\"wp-block-heading\"'>Qu\u00e9 es realmente una redirecci\u00f3n&lt;\/h2&gt;</h2><p class='\"wp-block-paragraph\"'>Cuando te mudas de Blogger a WordPress, cada URL de tu sitio cambia. Una entrada que sol\u00eda estar en:&lt;\/p&gt;</p><p class='\"wp-block-paragraph\"'><code data-no-translation='\"\"' data-no-auto-translation='\"\"'>yourblog.blogspot.com\/2023\/05\/how-to-grow-a-blog.html&lt;\/code&gt;&lt;\/p&gt;<p class='\"wp-block-paragraph\"'>Ahora est\u00e1 en:&lt;\/p&gt;</p><p class='\"wp-block-paragraph\"'><code data-no-translation='\"\"' data-no-auto-translation='\"\"'>yourdomain.com\/how-to-grow-a-blog\/&lt;\/code&gt;&lt;\/p&gt;<p class='\"wp-block-paragraph\"'>Son dos direcciones completamente diferentes. Google tiene la direcci\u00f3n antigua en su \u00edndice. Los lectores tienen la direcci\u00f3n antigua en sus marcadores. Otros sitios web tienen la direcci\u00f3n antigua en sus enlaces entrantes.&lt;\/p&gt;</p><p class='\"wp-block-paragraph\"'>Una redirecci\u00f3n es una se\u00f1al que env\u00eda tu servidor que dice:&nbsp;<em>&ldquo;That page has moved permanently. Here&rsquo;s the new address.&rdquo;&lt;\/em&gt;&nbsp;When Google visits the old URL and receives that signal &mdash; specifically, an&nbsp;<strong>c\u00f3digo de estado HTTP 301&lt;\/strong&gt;&nbsp;&mdash; it updates its index to point to the new URL. The page&rsquo;s ranking signals (backlinks, authority, relevance) transfer safely to the new address.&lt;\/p&gt;<p class='\"wp-block-paragraph\"'>Without a redirect, Google visits the old URL, gets a 404 &ldquo;Not Found&rdquo; error, and removes the page from its index. The ranking is gone. The backlinks point to nothing. You start over from zero.&lt;\/p&gt;</p><blockquote class='\"wp-block-quote' is-layout-flow wp-block-quote-is-layout-flow>\n<p class='\"wp-block-paragraph\"'><strong>Con una redirecci\u00f3n adecuada:&lt;\/strong&gt;&nbsp;Google visits the old URL, follows the redirect to the new URL, and transfers the ranking signals. Your traffic dips slightly during the transition, then recovers &mdash; typically within 2-4 weeks.&lt;\/p&gt;\n&lt;\/blockquote&gt;<hr class='\"wp-block-separator' has-alpha-channel-opacity><h2 class='\"wp-block-heading\"'>Por qu\u00e9 las redirecciones de Blogger son particularmente dif\u00edciles&lt;\/h2&gt;</h2><p class='\"wp-block-paragraph\"'>Most platform migrations are straightforward: Old URL &rarr; new URL. Map one to the other, and you are done.&lt;\/p&gt;</p><p class='\"wp-block-paragraph\"'>Blogger es m\u00e1s dif\u00edcil debido a su r\u00edgida estructura de URL. Cada URL de entrada de Blogger contiene el a\u00f1o y mes de publicaci\u00f3n directamente en la ruta:&lt;\/p&gt;</p><p class='\"wp-block-paragraph\"'><code data-no-translation='\"\"' data-no-auto-translation='\"\"'>yourblog.blogspot.com\/2023\/05\/post-title.html&lt;\/code&gt;&lt;\/p&gt;<p class='\"wp-block-paragraph\"'>Cuando migras a WordPress, tu nueva URL generalmente elimina por completo esa capa de fecha:&lt;\/p&gt;</p><p class='\"wp-block-paragraph\"'><code data-no-translation='\"\"' data-no-auto-translation='\"\"'>yourdomain.com\/post-title\/&lt;\/code&gt;&lt;\/p&gt;<h3 class='\"wp-block-heading\"'>Las complejidades m\u00e1s all\u00e1 de los slugs de las entradas:&lt;\/h3&gt;<ol class='\"wp-block-list\"'>\n<li><strong>P\u00e1ginas de etiquetas de Blogger:&lt;\/strong&gt;&nbsp;Cada etiqueta (categor\u00eda) en Blogger obtiene una URL como&nbsp;<code data-no-translation='\"\"' data-no-auto-translation='\"\"'>\/search\/label\/recipes&lt;\/code&gt;. Estas deben redirigir a la p\u00e1gina de categor\u00eda correspondiente de WordPress, que utiliza una estructura de taxonom\u00eda diferente (<code data-no-translation='\"\"' data-no-auto-translation='\"\"'>\/category\/recipes\/&lt;\/code&gt;).&lt;\/li&gt;\n\n\n\n<li><strong>Archivos basados en fechas:&lt;\/strong&gt;&nbsp;URLs heredadas como&nbsp;<code data-no-translation='\"\"' data-no-auto-translation='\"\"'>\/2023\/05\/&lt;\/code&gt;&nbsp;muestran todas las entradas de ese mes. WordPress gestiona los archivos hist\u00f3ricos de manera diferente, y las rutas no mapeadas se convierten en callejones sin salida 404.&lt;\/li&gt;\n\n\n\n<li><strong>Par\u00e1metros de paginaci\u00f3n de Blogger:&lt;\/strong&gt;&nbsp;Cadenas como&nbsp;<code data-no-translation='\"\"' data-no-auto-translation='\"\"'>\/search?updated-max=2023-05-01...&lt;\/code&gt;&nbsp;manejan los saltos de p\u00e1gina en Blogger. Deben redirigirse a un equivalente limpio, como la p\u00e1gina de inicio de tu blog principal o la categor\u00eda ra\u00edz.&lt;\/li&gt;\n\n\n\n<li><strong>Feeds RSS y Atom:&lt;\/strong&gt;&nbsp;Rutas como&nbsp;<code data-no-translation='\"\"' data-no-auto-translation='\"\"'>\/feeds\/posts\/default&lt;\/code&gt;&nbsp;need to route directly to WordPress&rsquo;s standard feed framework (<code data-no-translation='\"\"' data-no-auto-translation='\"\"'>\/feed\/&lt;\/code&gt;) so feed readers don&rsquo;t drop your updates.&lt;\/li&gt;\n\n\n\n<li><strong>TLD espec\u00edficos de pa\u00eds:&lt;\/strong&gt;&nbsp;Blogger sirve contenido autom\u00e1ticamente en dominios regionales seg\u00fan la ubicaci\u00f3n del visitante (por ejemplo,&nbsp;<code data-no-translation='\"\"' data-no-auto-translation='\"\"'>blogspot.in&lt;\/code&gt;&nbsp;para India,&nbsp;<code data-no-translation='\"\"' data-no-auto-translation='\"\"'>blogspot.co.uk&lt;\/code&gt;&nbsp;para el Reino Unido). Si los sitios globales enlazaron a esas variantes regionales, esos enlaces se rompen a menos que se redirijan expl\u00edcitamente.&lt;\/li&gt;\n&lt;\/ol&gt;<hr class='\"wp-block-separator' has-alpha-channel-opacity><h2 class='\"wp-block-heading\"'>C\u00f3mo las redirecciones 301 preservan tu SEO&lt;\/h2&gt;</h2><p class='\"wp-block-paragraph\"'>Cuando Google sigue una redirecci\u00f3n 301 permanente, se producen varias transferencias de equidad cr\u00edticas entre bastidores:&lt;\/p&gt;</p><ul class='\"wp-block-list\"'>\n<li><strong>La equidad de enlace (PageRank) pasa:&lt;\/strong&gt;&nbsp;La autoridad externa construida a partir de backlinks de terceros se transfiere directamente a tu nuevo destino. Google transfiere todo el poder de clasificaci\u00f3n a trav\u00e9s de redirecciones 301 limpias.&lt;\/li&gt;\n\n\n\n<li><strong>Las se\u00f1ales del \u00edndice migran:&lt;\/strong&gt;&nbsp;Google&rsquo;s index replaces the legacy URL with the new one. Historical signals, such as content age, engagement metrics, and historical performance tracking, are preserved.&lt;\/li&gt;\n\n\n\n<li><strong>La experiencia del usuario se mantiene fluida:&lt;\/strong&gt;&nbsp;Los visitantes que hacen clic en activos antiguos en Pinterest o foros pasan sin problemas sin encontrarse con p\u00e1ginas rotas, protegiendo tu puntuaci\u00f3n general de calidad del sitio.&lt;\/li&gt;\n\n\n\n<li><strong>Optimizaci\u00f3n del presupuesto de rastreo:&lt;\/strong&gt;&nbsp;Search bots don&rsquo;t waste your allotted site crawl budget bumping into walls of 404 errors, ensuring your new setup gets processed and updated much faster.&lt;\/li&gt;\n&lt;\/ul&gt;<hr class='\"wp-block-separator' has-alpha-channel-opacity><h2 class='\"wp-block-heading\"'>Qu\u00e9 sucede cuando fallan las redirecciones&lt;\/h2&gt;</h2><p class='\"wp-block-paragraph\"'>Let&rsquo;s map out what happens to your index position when redirects break or return 404 errors during a migration window:&lt;\/p&gt;<figure class='\"wp-block-table\"'><table class='\"has-fixed-layout\"'><thead><tr><th>Cronolog\u00eda&lt;\/th&gt;</th><th>Acci\u00f3n del motor de b\u00fasqueda&lt;\/th&gt;</th><th>Impacto en el tr\u00e1fico directo&lt;\/th&gt;&lt;\/tr&gt;&lt;\/thead&gt;</th></tr></thead><tbody><tr><td><strong>Days 1&ndash;3&lt;\/strong&gt;&lt;\/td&gt;<td>Google encuentra las rutas 404. Las marca como faltantes, pero aplica un breve per\u00edodo de gracia en caso de problemas temporales de hosting.&lt;\/td&gt;</td><td>Los rankings permanecen brevemente estables, pero los visitantes en vivo que siguen enlaces antiguos ven pantallas muertas.&lt;\/td&gt;&lt;\/tr&gt;</td><tr><td><strong>Days 4&ndash;14&lt;\/strong&gt;&lt;\/td&gt;<td>Los recrawls encuentran errores 404 persistentes. Las p\u00e1ginas se marcan para eliminaci\u00f3n completa.&lt;\/td&gt;</td><td>Los fragmentos a\u00fan se muestran en los resultados, pero los clics de los usuarios rebotan inmediatamente, lo que provoca que los rankings caigan en picado.&lt;\/td&gt;&lt;\/tr&gt;</td><tr><td><strong>Days 14&ndash;30&lt;\/strong&gt;&lt;\/td&gt;<td>Pages are fully purged from Google&rsquo;s search index. Dead URLs drop out entirely.&lt;\/td&gt;</td><td>El tr\u00e1fico org\u00e1nico de esos t\u00e9rminos cae a cero. La autoridad de backlink acumulada se pierde permanentemente.&lt;\/td&gt;&lt;\/tr&gt;&lt;\/tbody&gt;&lt;\/table&gt;&lt;\/figure&gt;<p class='\"wp-block-paragraph\"'><strong>The &ldquo;Soft 404&rdquo; Trap:&lt;\/strong&gt;&nbsp;Systemic mapping mistakes, such as redirecting all old post URLs to your new root homepage rather than their exact matching content pages, trigger &ldquo;Soft 404&rdquo; errors from Google. This completely negates your SEO benefits, treating the transition as if no redirects were present at all.&lt;\/p&gt;<hr class='\"wp-block-separator' has-alpha-channel-opacity><h2 class='\"wp-block-heading\"'>El problema del mapeo de enlaces permanentes&lt;\/h2&gt;</h2><p class='\"wp-block-paragraph\"'>El obst\u00e1culo t\u00e9cnico principal se reduce a discrepancias en la sanitizaci\u00f3n de slugs. Blogger y WordPress analizan los t\u00edtulos de manera diferente:&lt;\/p&gt;</p><ul class='\"wp-block-list\"'>\n<li><strong>T\u00edtulo de Blogger:&lt;\/strong&gt;&nbsp;<code data-no-translation='\"\"' data-no-auto-translation='\"\"'>\"How to Grow a Blog: The Complete 2023 Guide for Beginners!\"&lt;\/code&gt;&lt;\/li&gt;\n\n\n\n<li><strong>URL de Blogger:&lt;\/strong&gt;&nbsp;<code data-no-translation='\"\"' data-no-auto-translation='\"\"'>how-to-grow-a-blog-complete-2023-guide.html&lt;\/code&gt;&lt;\/li&gt;\n\n\n\n<li><strong>URL de WordPress:&lt;\/strong&gt;&nbsp;<code data-no-translation='\"\"' data-no-auto-translation='\"\"'>how-to-grow-a-blog-the-complete-2023-guide-for-beginners\/&lt;\/code&gt;&lt;\/li&gt;\n&lt;\/ul&gt;<p class='\"wp-block-paragraph\"'>Ten en cuenta que Blogger a\u00f1ade una&nbsp;<code data-no-translation='\"\"' data-no-auto-translation='\"\"'>.html&lt;\/code&gt;&nbsp;extension, cuts off longer text combinations (truncating &ldquo;for-beginners&rdquo;), and handles stop words differently. Because of this, you can&rsquo;t just strip out the date parameters and assume the structures will match. If the slugs don&rsquo;t line up exactly, your redirect points straight to a 404 page.&lt;\/p&gt;<hr class='\"wp-block-separator' has-alpha-channel-opacity><h2 class='\"wp-block-heading\"'>C\u00f3mo verificar que tus redirecciones est\u00e1n funcionando&lt;\/h2&gt;</h2><p class='\"wp-block-paragraph\"'>You don&rsquo;t need a development background to check your site&rsquo;s health. Follow this quick audit method:&lt;\/p&gt;</p><ol class='\"wp-block-list\"'>\n<li><strong>Extrae tu lista de archivos:&lt;\/strong&gt;&nbsp;Usa tu archivo XML antiguo de Blogger o extrae tus activos indexados principales a trav\u00e9s de Google Search Console para recopilar tu lista de URL heredadas.&lt;\/li&gt;\n\n\n\n<li><strong>Auditar c\u00f3digos de estado:&lt;\/strong&gt;&nbsp;Prueba tus enlaces heredados usando verificadores de estado como&nbsp;<code data-no-translation='\"\"' data-no-auto-translation='\"\"'>redirect-checker.org&lt;\/code&gt;. Aseg\u00farate de ver un&nbsp;<strong>301 Movido permanentemente&lt;\/strong&gt;&nbsp;c\u00f3digo de respuesta que lleva directamente a un&nbsp;<strong>200 OK&lt;\/strong&gt;&nbsp;success code. Avoid redirect chains (Path A &rarr; Path B &rarr; Path C), as each extra step degrades link value.&lt;\/li&gt;\n\n\n\n<li><strong>Supervisar Search Console:&lt;\/strong&gt;&nbsp;Revisa tus informes de indexaci\u00f3n a diario. Mant\u00e9n un ojo atento a cualquier error de rastreo 404 emergente, advertencias de error de redirecci\u00f3n o problemas de canonalizaci\u00f3n.&lt;\/li&gt;\n&lt;\/ol&gt;<hr class='\"wp-block-separator' has-alpha-channel-opacity><h2 class='\"wp-block-heading\"'>La conclusi\u00f3n&lt;\/h2&gt;</h2><p class='\"wp-block-paragraph\"'>Redirect maps are not optional additions you can handle later down the road. They are the primary bridge holding your site&rsquo;s digital value together during a platform transition.&lt;\/p&gt;</p><p class='\"wp-block-paragraph\"'><a rel='\"nofollow\"' href="%5C%22https:%5C/%5C/wordpress.org%5C/plugins%5C/import-wizard-blogspot%5C/%5C%22" data-type='\"link\"' data-id='\"https:\/\/wordpress.org\/plugins\/import-wizard-blogspot\/\"'>Our specialized migration plugin configures automated redirect maps across all edge cases &mdash; secure your transition authority here &rarr;&lt;\/a&gt;&lt;\/p&gt;<p class='\"wp-block-paragraph\"'>&lt;\/p&gt;","protected":false},"excerpt":{"rendered":"</p><p>Here&rsquo;s a scenario that plays out every week. Someone moves their blog from Blogger to WordPress. The migration looks perfect. All the posts are there. The images look fine. The new site is faster and better looking. They publish their first new post and feel great. Then they check their traffic. It&rsquo;s down 70%. Then [&hellip;]&lt;\/p&gt;\n","protected":false},"author":2,"featured_media":17955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sky_seo_title":"How Blogger to WordPress Redirects Work","_sky_seo_description":"Here's how blogger to wordpress redirects actually work \u2014 and why they're the difference between keeping and losing your rankings.","_sky_seo_og_title":"","_sky_seo_og_description":"","_sky_seo_og_image":"","_sky_seo_twitter_title":"","_sky_seo_twitter_description":"","_sky_seo_twitter_image":"","_sky_seo_noindex":"","_sky_seo_nofollow":"","_sky_seo_focus_keywords":"","_sky_seo_score":40,"_sky_seo_cornerstone":"","_skyseo_schema_custom_data":"","_skyseo_additional_schemas":"","_sky_seo_synonyms":"","_sky_seo_facebook_overlay":"","_sky_seo_twitter_overlay":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-17894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/siteskyline.com\/es\/wp-json\/wp\/v2\/posts\/17894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siteskyline.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siteskyline.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siteskyline.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/siteskyline.com\/es\/wp-json\/wp\/v2\/comments?post=17894"}],"version-history":[{"count":3,"href":"https:\/\/siteskyline.com\/es\/wp-json\/wp\/v2\/posts\/17894\/revisions"}],"predecessor-version":[{"id":18228,"href":"https:\/\/siteskyline.com\/es\/wp-json\/wp\/v2\/posts\/17894\/revisions\/18228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/siteskyline.com\/es\/wp-json\/wp\/v2\/media\/17955"}],"wp:attachment":[{"href":"https:\/\/siteskyline.com\/es\/wp-json\/wp\/v2\/media?parent=17894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siteskyline.com\/es\/wp-json\/wp\/v2\/categories?post=17894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siteskyline.com\/es\/wp-json\/wp\/v2\/tags?post=17894"}],"curies":[{"name":"</p><p>wp&lt;\/p&gt;","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}</p></a></p></strong></li></strong></strong></code></strong></li></strong></li></ol></code></p></code></strong></li></code></strong></li></code></strong></li></ul></strong></p></td></strong></td></tr></strong></td></tr></strong></td></tr></tbody></table></figure></p></strong></li></strong></li></strong></li></strong></li></ul></code></code></strong></li></code></code></strong></li></code></strong></li></code></strong></li></code></code></strong></li></ol></h3></code></p></code></p></strong></p></blockquote></strong></em></p></code></p></code></p></strong></p>
