Install Google Analytics without a WordPress Plugin

3 minute read

Google Analytics is an essential tool for tracking website performance and gaining valuable insights into user behavior. While many WordPress users rely on plugins to integrate Google Analytics with their websites, there is also a manual method to install Google Analytics without using a plugin. In this article, we will guide you through the process of installing Google Analytics manually, providing step-by-step instructions and highlighting the benefits of this approach.

Why Install Google Analytics Manually?

Installing Google Analytics manually offers several advantages over using a WordPress plugin:

  1. Reduced Plugin Overhead: By avoiding a plugin, you can reduce the number of resources your website consumes, leading to improved performance and faster load times.
  2. Full Control: Manual installation gives you complete control over the tracking code and allows you to customize it to your specific needs.
  3. Deeper Understanding: By manually installing Google Analytics, you gain a deeper understanding of how the code functions and how it collects data, enabling you to troubleshoot any issues that may arise.

Step-by-Step Guide to Manual Installation

Follow these steps to install Google Analytics manually on your WordPress website:

Step 1: Sign Up for Google Analytics

  1. Go to the Google Analytics website ( and sign in using your Google account.
  2. Click on the “Sign Up” button to create a new Google Analytics account.
  3. Fill in the required information, including your website’s name, URL, and industry category.
  4. Accept the terms of service and click on the “Get Tracking ID” button.

Step 2: Obtain the Tracking Code

  1. After obtaining your tracking ID, Google Analytics will generate a tracking code snippet.
  2. Copy the entire code snippet provided by Google.

Step 3: Add the Tracking Code to Your WordPress Theme

Install Google Analytics without a WordPress Plugin
Install Google Analytics without a WordPress Plugin

Step 4: Verify the Installation

  1. Return to the Google Analytics dashboard and click on the “Admin” tab.
  2. Under the “Property” column, click on “Tracking Info” and select “Tracking Code.”
  3. Scroll down to the “Status” section to ensure that the tracking status is “Receiving Data.”
  4. It may take a few hours for data to appear in your Google Analytics account.

Why did the web developer manually install Google Analytics? Because they wanted to be in control and avoid plugin overload. Plus, who doesn’t love a little code tinkering for a change?


Installing Google Analytics manually on your WordPress website allows you to optimize performance, gain more control over your tracking code, and deepen your understanding of how data is collected. By following the step-by-step guide outlined in this article, you can successfully integrate Google Analytics without relying on a WordPress plugin. Remember, manual installation may require some technical know-how, but the benefits make it worth the effort. Happy tracking!