Social media tags, such as open graph and Twitter card tags, are metadata that provide information to social media platforms about the content on your website. These tags are used to display a preview of your website when shared on social media and can help improve the visibility and engagement of your content.
Open graph tags are used by Facebook and other social media platforms to display a preview of your website when shared on their platforms. Twitter card tags are used by Twitter to do the same thing. By providing social media platforms with detailed information about your website, you can ensure that your content is displayed accurately and attractively, which can help drive traffic to your website.
Here are some best practices to keep in mind when using social media tags:
Be sure to use both open graph and Twitter card tags on your website. This ensures that your content is displayed accurately on both Facebook and Twitter.
When using social media tags, be sure to provide detailed information about your website. This includes the title, description, image, and any other relevant information about the content on your website.
Using high-quality, visually appealing images in your social media tags can help attract users to your content. Be sure to use images that are relevant to the content on your website and that are optimized for social media platforms.
Before publishing your website, be sure to test your social media tags using Facebook’s Sharing Debugger and Twitter’s Card Validator. This ensures that your tags are working correctly and that your content is being displayed accurately.
Here are some do’s and don’ts to keep in mind when using social media tags: