Free · Instant · No Sign-Up — 15 Schema Types

Free Schema Markup Generator JSON-LD Structured Data Creator

Generate valid JSON-LD schema markup for any page in seconds. Our free schema markup generator tool supports 15 schema types — FAQ, Article, Product, LocalBusiness, Organization, Review, HowTo, Recipe, Event, and more. No coding needed.

❓ FAQ Schema 🛒 Product Schema 🏢 LocalBusiness 📰 Article / BlogPost ⭐ Review 🔧 HowTo 🍽 Recipe + 8 more types

Select Schema Type

FAQ Schema

FAQ Page rich snippet generator

JSON-LD
✓ Valid JSON-LD
JSON-LD — paste inside head section 

      


      
      

        

          Full HTML snippet — copy & paste into your head section
        

        

      


      
      

        
Test Your Schema

        

          
          
          
        

        
After adding schema to your page, test it with Google's Rich Results Test to confirm it's eligible for rich snippets in search results.

      


    

  












  

    

      

        Why Schema Matters
        
What Is Schema Markup — and Why Do You Need It?

        
Schema markup (also called structured data) is code you add to your web pages that helps search engines understand your content — not just read it. While Google can parse text, schema tells it explicitly: "This is a product with a price of $29, rated 4.8/5 by 312 people." That context unlocks rich results — the enhanced search listings with stars, prices, images, FAQs, and more.

        
Rich results get significantly higher click-through rates. A page showing star ratings in Google results can see 20–30% more clicks than a plain blue link at the same ranking position. FAQ schema can double your result's visual footprint by showing up to 4 expandable questions directly in search.

        
Our free JSON-LD schema markup generator creates the code automatically — no technical knowledge needed. JSON-LD is Google's recommended format: it's clean, doesn't touch your HTML, and goes in your page's head section.

      

      

        

          
⭐

          
Star Ratings in Search
Review and Product schema unlocks star ratings in Google results — getting 20–30% more clicks at the same ranking.

        

        

          
❓

          
FAQ Expandable Results
FAQ schema shows your questions directly in Google results — doubling your SERP footprint and answering intent before a click.

        

        

          
🏢

          
Local Business Knowledge Panel
LocalBusiness schema helps your business appear in the Knowledge Panel with address, hours, phone, and more.

        

        

          
🍽

          
Recipe Rich Cards
Recipe schema shows cook time, calories, ratings, and images directly in Google Image and Web results.

        

      

    

  







  

    

      All 15 Schema Types
      
Which Schema Type Does Your Page Need?

      
Our schema markup generator tool supports every major schema type. Here's when to use each one.

    

    

            

        
❓

        
FAQ Schema Generator

        
Use on any page with questions and answers. FAQ schema can appear directly in Google results, doubling your result's size. One of the highest-impact schema types for click-through rate.

        
Best for: FAQs, support pages, product pages with Q&A

      

            

        
📰

        
Article / BlogPosting Generator

        
Use on blog posts, news articles, and editorial content. Enables Article cards in Google Discover and signals to Google the content type, date, and authorship.

        
Best for: Blog posts, news articles, how-to guides

      

            

        
🛒

        
Product Schema Generator

        
Enables price, availability, and star ratings in Google Shopping and regular search results. Essential for any e-commerce product page.

        
Best for: Product pages, WooCommerce listings

      

            

        
🏢

        
LocalBusiness Schema Generator

        
Tells Google your business name, address, phone, hours, and category. Powers local Knowledge Panels and map results. Critical for local SEO.

        
Best for: Service businesses, restaurants, shops

      

            

        
🏛

        
Organization Schema Generator

        
Establishes your brand entity with Google — name, logo, social profiles, and contact info. Helps with brand Knowledge Panels and E-E-A-T signals.

        
Best for: Homepages, about pages

      

            

        
⭐

        
Review Schema Generator

        
Displays aggregate star ratings in search results. Can be used for products, businesses, books, movies, and more. Major CTR booster.

        
Best for: Review pages, product comparisons

      

            

        
🔧

        
HowTo Schema Generator

        
Displays step-by-step instructions in Google results with images and time estimates. Great for tutorial and DIY content.

        
Best for: Tutorial pages, DIY guides, recipe-style instructions

      

            

        
📅

        
Event Schema Generator

        
Shows event date, location, and ticket info in Google Search and Google Events. Increases visibility for event organizers.

        
Best for: Concert listings, conference pages, local events

      

            

        
🍽

        
Recipe Schema Generator

        
Shows cook time, calories, star ratings, and images in Google recipe cards and image results.

        
Best for: Food blogs, recipe sites, cooking tutorials

      

            

        
🍞

        
Breadcrumb Schema

        
Displays your site hierarchy in the Google search result URL path. Helps with UX signals and click-through rate.

        
Best for: Any page deeper than the homepage

      

            

        
👤

        
Person Schema

        
Establishes an individual's entity: name, job title, bio, social links. Supports E-E-A-T for author pages.

        
Best for: Author pages, about pages, speaker profiles

      

            

        
🌐

        
WebPage Schema

        
Provides basic page-level metadata. Useful as a foundation schema type when no more specific type applies.

        
Best for: General landing pages

      

            

        
▶️

        
VideoObject Schema

        
Enables video rich results in Google Search — showing thumbnail, duration, and upload date below your result.

        
Best for: Pages containing an embedded video

      

            

        
📋

        
ItemList Schema

        
Displays numbered lists in Google results — great for "Top 10" and list-style content pages.

        
Best for: Listicles, ranking pages, collection pages

      

            

        
🧭

        
SiteNavigation Schema

        
Helps Google understand your site's main navigation structure. Can contribute to Sitelinks in branded searches.

        
Best for: Homepage, main navigation areas

      

          

  







  

    

      

        Implementation Guide
        
How to Add Schema Markup to Your Website

        
Once you've generated your JSON-LD schema with our free schema markup generator tool, here's how to add it to your site:

        

          

            

              
WordPress — WPCode (Easiest)

              Recommended
            

            
Copy the full HTML snippet from the generator, go to WPCode → Add Snippet → HTML Snippet, paste it, and set "Insert Location" to Header. Activate. Done.

            WPCode → Add Snippet → HTML → Header
          

          

            
WordPress — Rank Math or Yoast

            
Both plugins have schema builders built-in. For basic Article, Product, and FAQ schema, use the plugin's native schema settings. For custom or advanced schema, use the JSON-LD from our generator and add it via WPCode.

          

          

            
Non-WordPress / Any Site

            
Copy the full snippet (including the script tags) and paste it anywhere inside your page's head section before the closing head tag.

            

              
<head>
  <!-- Paste generated schema here -->
  <script type="application/ld+json">
    { ... your schema JSON ... }
  </script>
</head>

            

          

        

      

      

        
Schema Markup Best Practices

        

                    

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Use JSON-LD format (not Microdata)

              
Google recommends JSON-LD for all structured data. It keeps your schema separate from your HTML, making it easier to maintain. Our schema markup generator creates JSON-LD automatically.

            

          

                    

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Only mark up content visible on the page

              
Never add schema for content not visible to users. Google's spam policy prohibits marking up hidden or misleading content — violations can result in manual actions.

            

          

                    

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Test with Google's Rich Results Tool

              
After adding schema to your page, always test it at search.google.com/test/rich-results. Not all schema types qualify for rich results — the tool confirms eligibility.

            

          

                    

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One schema type per page isn't a rule

              
A single page can have multiple schema types. A blog post can combine Article, BreadcrumbList, and FAQ schema simultaneously. Each adds its own rich result opportunity.

            

          

                    

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Don't mark up every page with every type

              
Only add schema that accurately describes the page content. Adding Product schema to a blog post or Review schema without actual reviews may trigger spam penalties.

            

          

                    

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Keep schema updated

              
Price, availability, and event dates change. Outdated schema (e.g., sold-out product showing "In Stock") can mislead users and trigger Google quality issues.

            

          

                  

      

    

  







  

    

      

      

      

        

          
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Frequently Asked Questions

    

            

        
          What is a schema markup generator?
          
        
        
A schema markup generator is a tool that creates structured data code (JSON-LD) for your web pages without requiring any coding knowledge. You fill in a form with your page's information — like your product name, price, and ratings, or your FAQ questions — and the tool outputs valid JSON-LD code that you paste into your page's . This tells search engines like Google exactly what your content is about, making it eligible for rich results in search.

      

            

        
          What is JSON-LD and why use it for schema?
          
        
        
JSON-LD (JavaScript Object Notation for Linked Data) is a lightweight format for structured data that Google recommends for all schema markup. Unlike Microdata or RDFa (which are embedded in your HTML), JSON-LD is a separate  block that goes in your . This means it's easy to add, update, and remove without touching your page's HTML structure. Our free schema markup generator creates valid JSON-LD format automatically.

      

            

        
          Does schema markup directly improve rankings?
          
        
        
Schema markup does not directly improve your Google rankings — it's not a ranking factor in the traditional sense. However, it unlocks rich results (star ratings, FAQ dropdowns, recipe cards, etc.) that significantly increase your click-through rate at the same ranking position. Higher CTR sends positive engagement signals to Google and gets you more traffic from the same position. For local businesses, organization schema also helps establish your brand entity in Google's Knowledge Graph.

      

            

        
          What schema type should I use for my homepage?
          
        
        
For most homepages, use Organization schema (to establish your brand entity with name, logo, contact info, and social profiles) combined with WebSite schema (to enable the Sitelinks Searchbox). If you're a local business, use LocalBusiness schema instead of Organization — it includes address, phone, hours, and geo-coordinates. You can combine multiple schema types on the same page.

      

            

        
          How do I test if my schema markup is working?
          
        
        
Use Google's Rich Results Test at search.google.com/test/rich-results — paste your URL or the JSON-LD code directly. The tool shows whether your schema is valid and eligible for rich results, and flags any errors or warnings. Also submit your sitemap in Google Search Console and monitor the "Enhancements" section after a few weeks to see which pages have valid schema and which have issues.

      

            

        
          Can I use multiple schema types on one page?
          
        
        
Yes — a single page can have multiple JSON-LD blocks, each with a different schema type. A blog post could combine Article, BreadcrumbList, and FAQ schema. A product page could combine Product, BreadcrumbList, and Review schema. Each block needs its own separate  tag. Our generator outputs one schema block at a time — generate each type separately and add both to your page's .

      

          

  







  

    
Generate Your Schema Markup Free

    
Select a schema type above, fill in the fields, and copy your JSON-LD in seconds. No account, no limits, 15 schema types.