If you run a blog on Google’s Blogger platform, you’ve probably asked yourself this question more than once. Maybe you noticed the dashboard hasn’t changed in years. Maybe a fellow blogger warned you to “get out while you can.” Or maybe you just have that sinking feeling that comes with relying on a free Google product.
The short answer: Blogger is not officially shutting down — but it has been abandoned in everything but name. Here’s what the evidence actually shows, and what you should do about it.
The Last Time Google Said Anything About Blogger
The Official Blogger Blog tells a story that most Blogger users haven’t noticed because it’s written in silence.
The last meaningful post was published on May 20, 2020 — more than six years ago. That post announced a “better Blogger experience on the web” with a refreshed interface and responsive design. It promised “the potential for new features in the future.”
Those features never came. The blog went completely dark immediately after that post.
Before 2020, the pattern was already clear. Every announcement from 2018 onward was about removing things, not adding them:
- May 2018: “Spring cleaning” — features removed to “make room for exciting updates” (which never arrived)
- January 2019: Google+ integration killed, widgets removed, comments wiped
- May 2020: Interface refresh promised — then total silence
Six years without a single feature announcement, roadmap update, or even a “we’re still here” post is not normal for an actively maintained product. It’s the behavior of a product in maintenance mode.
Google’s Product Graveyard Pattern
If you’ve followed Google long enough, this story sounds familiar. Google has killed or abandoned over 290 products and services. The pattern almost always looks the same:
- Product stops getting meaningful updates
- Official blog goes silent
- Features quietly get removed rather than added
- Support moves to community forums only
- Eventually, a “sunsetting” announcement appears
This exact pattern played out with Google Reader (killed 2013), Google+ (killed 2019), Google Play Music (killed 2020), and Google Domains (sold to Squarespace in 2023). Blogger is currently sitting at stage 3 of this cycle.
Blogger is in a more precarious position than most Google products for one reason: it doesn’t make money. It has no ads on the platform itself, no premium tier, and no clear path to monetization for Google. Products that don’t generate revenue are always first on the chopping block.
What Still Works on Blogger (For Now) vs. What’s Broken
To be fair, Blogger is not completely broken. Here is how the platform stacks up in 2026:
| What Still Works | What’s Missing or Broken |
|---|---|
| Create and publish text posts Basic templates and layouts Custom domain mapping Serves pageviews reliably across millions of subdomains | No modern block editor writing experience No native SEO tools beyond basic meta tags No built-in e-commerce features No native membership or subscription layers No AI-assisted writing toolsOutdated, unmaintained mobile apps |
Blogger in 2026 is functionally the same product it was in 2015. In internet years, that’s a lifetime.
Is Blogger Actually Going to Be Shut Down?
Nobody outside Google knows for certain. But we can make an educated assessment based on the data:
Arguments for Blogger staying online:
- Millions of active blogs still run on Blogspot subdomains.
- Shutting it down would break a significant portion of the historical web.
- It costs Google relatively little to keep the base legacy servers running.
- Google occasionally deploys critical background security patches.
Arguments for Blogger eventually being shut down:
- Zero investment in consumer features for over half a decade.
- The official corporate blog is effectively dead.
- Competitor platforms (WordPress, Ghost, Medium, Substack) have evolved dramatically while Blogger stood completely still.
- Google has been aggressively cutting non-core operational costs.
The most likely scenario: Blogger won’t disappear overnight. Instead, it will continue to stagnate until Google eventually encourages users to migrate elsewhere — possibly through Google Sites or a business alternative. The real risk isn’t a sudden blackout; it’s waking up to a tight 90-day migration window like Google Domains users faced.
Should You Stay on Blogger or Move?
If you’re blogging strictly as a hobby and don’t care about growing traffic, monetizing, or customizing your site — Blogger still works fine. You can keep using it until Google makes an official announcement.
But you should move now if you want to:
- Grow your blog traffic or brand significantly
- Make money via modern ad networks, affiliates, or digital products
- Take complete control over your technical SEO and design
- Avoid a high-stress, panic-migration down the road
The difference between migrating now versus migrating under a strict deadline is enormous. A planned migration preserves your SEO health; a rushed migration risks broken links and lost rankings.
Read Our Blogger Vs WordPress Guide
What to Do If You Decide to Leave Blogger
- Choose your new platform: For most, WordPress is the natural upgrade. It powers over 40% of the web and offers full data ownership. Ghost is an excellent alternative for clean publishing, and Substack works well for newsletter-first creators.
- Export your content: Blogger lets you download your posts, pages, and comments as an XML file via Settings → Manage Blog → Back up Content. Do this immediately as a routine insurance policy.
- Map your redirects: This is the step most people get wrong. Every old Blogger URL structure needs to map to your new site with a permanent 301 redirect. Skip this, and you will start back at zero traffic.
- Download your images locally: Blogger hosts your uploaded images on legacy Google server channels. If your account changes or defaults, those images can break. Ensure your migration copies them directly to your new web host.
- Test everything before going live: Double-check internal links, broken images, and ensure your RSS feed redirects correctly.
Read Our full guide how to migrate to WordPress From Blogger
The Bottom Line
Blogger isn’t dead today, but it is effectively on life support.
“More than 11,000 sites have already made the switch from Blogger to WordPress. They didn’t wait for a forced shutdown email — and their traffic didn’t take a hit because they had time to do it right.”
Thinking about making the move? We built a free plugin that handles the technical heavy lifting — including automatic redirects so your Google rankings survive the switch.
